First Choice Liquor Market

First Choice Liquor Market is Landing in Launceston!

Epic tastings, free burritos and a chance to win $5K* with Gee Up — we’re pulling out all the stops to celebrate the grand opening of our first Tasmanian store! 

Launceston Event

A First for Launceston: First Choice Liquor Market Is On Its Way!

Hey there, Launnie! In case you haven’t heard, we’re arriving on your shores (of the Tamar River, that is) on Saturday February 10 and we’d love for you to come and join us in celebrating! 


Home to the iconic wineries, cideries and distilleries scattered throughout the iconic Tamar Valley, we appreciate that you know a good tipple when you see one. Which is why we’re about to bring all your old faithfuls, and all of your new fave drops, under the one roof in this great value for money hub! 


We’re stocking our shelves with +1,500 wines, +800 spirits and +240 craft beers. Bringing you the best from abroad as well as home, making it easier than ever to shop the big names and local drops that you know and love. From the Huon to Stanley and everywhere in between, look out for +70 beers, +50 gins and +130 wines that are proudly Tassie born and bred. 


For launch, we’re also bringing a massive range of cider and spirit tastings, spin and win wheel giveaways and a $5K* cash prize. Not to mention, we’ll be calling on the legends from Little Red Van to serve up free burritos and nachos to fuel your tasting sessions and shopping spree! And that’s just the beginning. Keep scrolling to see everything that we’ve planned for the grand opening of our very first store in Launceston. 

Where you’ll find us:

Location: 1/59 Bathurst Street, Launceston, TAS 7250

When: We’re officially opening our doors on Friday February 9, 2024 from 9am; but we’re celebrating the opening in style on Saturday February 10, between 1- 4pm with an exciting launch hosted by our friends at Chilli FM. 

What we’ve got in store for the grand opening:

Win $5K*: Gee Up are giving you the chance to win a $5K* when you purchase a case of Gee Up Bubble G. Spot a signed bucket hat in your Gee Up slab and you’ll be going home with a cool $5K*!


Hide and seek: Every hour between 1pm-4pm, we’ll be hiding 3 x $100 First Choice Liquor Market giftcards for you to find and kick off your shopping spree! 


Spin and try your luck: Bucket hats, ice coolers and plenty of vouchers — give our spin and win wheel a go for your chance to go home with a bunch of goodies! 


And don’t worry, you won’t be leaving empty handed. Spend over $50 in store on Saturday, February 10 and you’ll be walking out with a bonus Beyond the Wilderness NV Brut Cuvée or NV Brut Cuvée Rosé 750mL — the perfect bubbles for your next celebration! 

What we’ll be serving — tastings, tastings and more tastings.

We know that everyone wants to try before they buy, so we’ll be dishing out a range of tastings on the day that will have you discovering new favourites and getting out of your comfort zone. 


  • First up: Spreyton Cider Co.

Tassie is called the Apple Isle for a reason and the family behind Spreyton Cider Co. have been growing fruit in the picturesque valleys of the Mersey River for four generations. While you’re probably already familiar with this Tassie household name, this is your chance to give even more varieties a go! Sour cherry, pear and apple and raspberry will be just a few on the table!


  • Next, give White Label Distillery a go. 

This state-of-the-art distillery is home to a number of gin, vodka and whisky labels that make the most of Tassie’s pristine waters and unique homegrown ingredients. They’ll be serving up the unique taste of Vodi and a fun range of era-inspired gins from Gineration Gin.


  • End your tasting with Callington Mill Distillery. 

As it paved the way for Tasmanian whisky, Callington Mill Distillery gained countless awards to its name along the way. Fusion, Invicta and El Sol are just a few of their standout single malt whiskys, and they’ll be making an appearance at our tasting! 


Don’t call Launceston home? Here’s some other iconic island names to pick up at your local First Choice Liquor Market.

Lark. As the distillery that put Tassie on the map amongst whisky connoisseurs, Lark doesn’t need much by way of an introduction. In fact, its founder, Bill Lark, is known as the ‘Godfather of Australian Whisky.’ They’re also the team behind Forty Spotted, and trust us, their gin is just as delicious as their whisky. Both make excellent ideas for a last-minute but thoughtful gift — you can thank us later! 


James Boags. Nothing screams Tassie quite like a James Boag’s Premium Lager. Drink like a Launnie local with this malty yet smooth, thirst-quenching lager. Stock up for your next BBQ or camping trip here.


Pure Origins. Transforming Tassie’s pure waters into velvety-smooth vodka and gin, Pure Origins have fast become a big name on the island and beyond. If you ask us, we’ve got our eye on their award-winning Pink Gin ahead of Valentine’s Day!  

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