First Choice Liquor Market

Pretty in pink: The story of pink gin

Discover the origins of pink gin and find out why the hottest spring drink is pink.

first choice liquor pink gin

Originally defined as gin with angostura bitters, the pink gins we are referring to require no mixing to achieve their rose-coloured hue, and people just can’t get enough of them. Its meteoric rise in popularity has been going for some time, with no sign of slowing down due to its obvious, ‘insta worthy’ visual appeal and deliciously sweet flavours.


Similar to classic gin, pink gins have no added sugar and contain the same alcohol volume as the clear types. But where some people find traditional gin a bit too dry, pink gin is sweeter, infused with red fruit botanicals such as strawberries, raspberries, pomegranate and redcurrants. The depth of this gin’s radiant pink colour depends on how each variety is distilled. Some gin distilleries use a rosé wine base while others simply rely on the infused fruit.


Perfect for classic gin martinis or simply mixed with tonic, this is a drink that demands attention wherever it goes. It’s also a must-have for spring.

Gordon’s Premium Pink Distilled Gin

This pink gin is made using only natural fruit flavours to guarantee the highest quality real strawberry and raspberry taste.


Pinkster Gin

Its delicate flavour comes from real raspberries. Bottles are only produced during summer cropping seasons to ensure freshness.


Antipodes Pink Gin

Australia’s first certified organic pink gin made with a complex selection of native and exotic botanicals.


Beefeater Pink Gin

A vibrant new strawberry gin made in London and based on the classic award-winning Beefeater Dry recipe.


Edgerton Gin

Made with 14 botanicals with a unique palate that is fruity and floral with a delicious grapefruit finish.

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