First Choice Liquor Market

About Us

First Choice Liquor Market are your friendly drinks specialists, offering expert advice and recommendations, as well as great value with our warehouse-worthy offers. We have one of the largest ranges of liquor in Australia, from wines that dance on your taste buds to rare gems sourced from all corners of the globe. Visit your local First Choice Liquor Market store today, or explore our website, to find our why we’re your first choice!

First Choice for great advice

We take pride in our crew! Our First Choice Liquor Market team members aren’t just experts, they’re passionate and always ready to help you find your favorites or discover something new.

In fact, First Choice Liquor Market was awarded 2023 Australian Liquor Retailer with the most satisfied customers by Canstar Blue, scoring five stars for customer service, deals and specials, checkout experience and overall customer satisfaction. Speak to a friendly Team Member in store today to stock your collection, cater your event, or uncover an exciting, new drop.

First choice for great value

Now let’s talk value. We know you work hard for your money, and we’re here to make every dollar count. We offer great value across the store and online, with Every Day Low Prices, weekly offers, Price Drops and bundle offers available every day. Plus, you can scan your Flybuys at check out to get more out of every dollar you spend and redeem your Flybuys points for rewards. Cheers to that!

First Choice for a huge range

At First Choice Liquor Market, we have a huge range in every store, and an even bigger range when you shop with us online. Picture this: a dreamy selection of over 1000 wines, 100 crisp rosés and 200 sparkling wines and champagnes in every store. Love a cold one? We’ve got a whopping 350 brews and more than 180 international and locally sourced craft beers. And spirits? We’ve got you covered with more than 40 rums, over 40 bourbons, over 70 boutique and international gins, and more than 55 local and international single malt whiskeys. If you’re looking for your favourite tipple, or wanting to something new, visit your local store or explore our website.


That’s why we’re your first choice!

Powered by