The Rise and Rise of Flavoured Gin

Gin makers have done a remarkable job in taking a classic distilled spirit and turning it into the must-have drink of the moment through innovation and experimentation. Not only have they given gin lovers a range of alternative styles to discover and enjoy, they have been able to appeal to a whole new market of gin drinkers. How did they manage to do this, you may ask? Well, it turns out that it’s all about flavour.

Traditionally, gins are flavoured with juniper berries to give them their unique taste. While juniper is still always used, the new styles are infused with different flavours and ingredients to create varieties where juniper is not the predominant characteristic. From the big-name brands to the smaller distilleries that are opening around the world each week, it seems everyone is on board with the new world of gin.

The number of Australian gin distilleries has grown exponentially in the last decade, with many small distilleries winning world recognised awards for their creations. From traditional fruit flavours, spices and native botanicals to famous wine varietals, it seems that the only limit to what can be infused is the distiller’s imagination, which makes finding a gin that suits your tastes easier than ever.